henyang Soju ‘Shenyang Casino’ pop-up store operation


Seongsu Shenyang Casino, where you can enjoy highballs and even magic tricks

This is information regarding the operation of the Shenyang Soju ‘Shenyang Casino’ pop-up store.
Shenyang Soju opened the ‘Shenyang Casino’ pop-up store in Seongsu, the mecca of pop-ups.

This is an event commemorating the launch of the 640ml PET product of ‘Shenyang’, the soju with the lowest alcohol content (14.9 degrees) and lowest calories (298 kcal) in Korea.
A pop-up will be held at Doortuseongsu, the GS25 premium flagship store in Seongsu-dong, from April 25 to May 12, 2024.

Shenyang PET bottle products were introduced last month by Shenyang Soju at the lowest price in the industry in collaboration with GS Retail to stabilize prices.
Sales over the past week have increased by 87.5% compared to the first week of launch.

Shenyang Soju said that it hopes that visitors will enjoy games using the chips provided upon entry and fall in love with the charm of Shenyang through unique experiences.
The pop-up store operates from 12 PM to 8 PM, and entry by minors is restricted.

Shenyang Soju ‘Shenyang Casino’ pop-up store casino concept

When you enter the pop-up store, where the blue roulette and ‘CASINO’ sign stand out brilliantly, you will first be given 4 chips to participate in the game at the entrance.
In the game zone, you can have a unique experience by betting on various games such as card magic, big wheel, and cup magic using the given chips.

It is characterized by being built like a real casino.
Shenyang Soju officials said that since the pop-up is experiential, they decided on a casino concept to make it fun.

“We brought a variety of games with the intention of enjoying various games with Shenyang, so it was more appropriate to call it a casino rather than an amusement park,” he explained.
As soon as I received the chips and entered, the first thing I encountered was the bartender.

This is a booth where you can taste Shenyang soju. Shenyang soju or ‘Shenyang mix liquor’, which is a mixture of Shenyang soju and GS25’s exclusive product, blue lemon and kiwi lime ginger, is served with ice so you can drink it refreshingly.

Shenyang Soju ‘Shenyang Casino’ pop-up store experience game

There were three games provided in the pop-up: card magic, big wheel, and cup magic.
In a space measuring about 50 pyeong, there were three game tables, a liquor store, and a display stand for goods.

Card magic and cup magic are performed by real magicians, and if you win the game, you can receive double the chips.
You can only bet one chip per game, and you don’t have to bet on the game if you don’t want to.

The game table is equipped with a place to place drinks at each seat, so you can conveniently enjoy your drink while participating in the game.
Card magic involves matching the card with a picture of Shenyang among the three cards prepared.

The magician slowly but quickly shuffles the cards and places the chips in the spaces marked 6, 4, and 0 to determine which side the Shenyang picture card is on.
The magician taught us tricks in the middle of the game, but they were difficult to find.

It wasn’t easy to win the chips, but I was amazed and had fun at the same time as the magician’s dazzling magic show.
Cup magic is a method of finding which of three cups contains a ball.

As in card magic, the magician gave the trick midway and resumed the game, but it was still not easy to find the trick due to his flashy skills.

Big Wheel, a game that can be played in the pop-up store

In Big Wheel, if you bet your chips on what it takes to spin the roulette, such as ‘2x’, ‘5x’, etc., you can receive that many chips.
Right in front of the Big Wheel, there was a space to purchase various snacks, including liquor brands and food sold by GS25.

Go Pizza’s three types of pizza are also sold: Triple Cheese, Meat Cheese, and Bacon Potato Pizza.
In the outdoor space past the cup magic located at the very back, ‘Shenyang Photo Studio’ is an instant photo booth equipped with two Life Four Cut machines.

I was able to take a picture by paying one chip.
Chips earned through the game can be exchanged for 12 goods with outstanding Shenyang designs, such as a ballpoint pen, opener, grip tok, party mini beam, reusable bag, retro drinking table, and blanket.

Shenyang 640ml PET product is a product that Shenyang Soju introduced at the industry’s lowest price at GS25 convenience stores nationwide in collaboration with GS Retail as part of a price stabilization project last March.
Shenyang 640ml PET sales increased by 87.5% in the last week (April 15-21, 2024) compared to the first week of launch (March 14-20, 2024).

Event linked with Shenyang Soju Our Neighborhood GS

Shenyang Soju is also holding an event in conjunction with the GS25 convenience store app ‘Our Neighborhood GS’.
From May 1 to May 31, 2024, you can participate in the 토토사이트 review event by visiting and picking up Shenyang 640ml through the Our Neighborhood GS app, purchasing it, and writing a review.

In particular, as the Shenyang 640ml PET product is promoting a price stabilization project, as an additional event, you can purchase 4 Shenyang 640ml for 10,000 won on the Our Neighborhood GS app from the 7th of next month to the end of May.

An official from Shenyang Soju said, “Following the popularity of the pop-up store ‘Flop Shenyang’, which was launched in the second half of last year, recording 17,800 cumulative visits over 3 weeks, we plan to continue the pop-up success with Shenyang Casino, a new and unique concept.” “We hope that all visitors to Shenyang Casino will fall in love with Shenyang’s charm through unique experiences,” he said.


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