Korea’s leading fintech firm and entertainment company plan to implement a system to prevent ticket scalping by allowing K-pop fans to use facial recognition as their ticket, letting them simply walk past a camera at concerts.

Fintech firm Toss teamed up with K-pop entertainment company HYBE and ticket platform InterparkTriple to develop a solution aimed at combating ticket scalping, a persistent issue that is seen as impeding the growth of K-pop, the companies announced, Tuesday.

The heads of the three firms signed an MOU on Monday to prevent illegal ticket trading and promote a more equitable ticketing system. This marks the first time that companies from different industries joined forces to tackle these unfair practices.

Their key concept is to use facial recognition for identity verification both during the ticket purchase process and when entering concert venues.

Toss, responsible for developing and managing the facial recognition system, stated that the use of automated 커뮤니티 software for ticket purchases will be significantly reduced with this technology, effectively eliminating the possibility of ticket scalping.

Furthermore, procedures like ID checks will be streamlined because attendees will only need to walk past a camera to enter a performance venue.

This cross-industry collaboration comes in response to the growing prevalence of ticket scalping, which has been affecting a wide range of events, from K-pop concerts to professional baseball games.